Independent AI learning
Really AI brand centre
Use this guide to represent Really AI consistently across practical learning, events and editorial work. The campaign is for people who answer for AI decisions.
really.ai
Logo masters
Use the supplied artwork exactly as provided. The wordmark is the primary identity; the mark supports small-format wayfinding.
Choose SVG for flexible layouts and PNG for contexts that need a raster image.
Wordmark
Ink on paper
Chalk on ink
Mono ink master
Mono chalk master
Stacked wordmark
Ink on paper
Chalk on ink
Mark
Ink on paper
Chalk on ink
Reverse mark
Mono ink master
How to use the marks
- Keep clear space on every side equal to the diameter of the red stop.
- Use the horizontal wordmark at 180 CSS pixels wide or more. Use the mark at 24 pixels or more; at 16 pixels use the supplied favicon raster.
- Keep the supplied proportions, colours and closing red stop. Use live text beside artwork where content needs to be read.
- Do not redraw, typeset, stretch, crop, outline, shadow, recolour or place the mark in a tile.
Colours
Use the approved screen values. Red marks one verdict, correction or action; the screen values do not guarantee a CMYK match.
Paper
#F8F6EFInk
#151820Mark
#B71920Mark lift
#F66D64Chalk
#F3F2EDTypography
Give each typeface one clear job so the page stays easy to check.
Fraunces 900
One claim, one proof and one action.
Use for the wordmark and decisive short headings.
Literata
One claim, one proof and one action.
Use for reading, explanations and claims.
IBM Plex Mono
One claim, one proof and one action.
Use for dates, evidence labels, status and source notes.
Voice and imagery
Write for practical responsibility. Name the decision, the format and the next useful action.
Brand name
Descriptor
Campaign line
About Really AI
Sample copy
Do
Use concrete nouns such as proposal, agency quote, board paper, data flow and supplier questionnaire.
Avoid
Avoid promises about certification, approval, compliance, funding, savings, accuracy or outcomes.
Imagery
Show annotated proposals, board papers, workshop tables and technical review. Avoid robots, glowing code and fabricated testimonials.
Templates
Start with an editable layout, then replace every bracketed field with a checked fact before publication.
Social card
Download template
Portrait post
Download template
A4 event poster
Download template
16:9 title slide
Download template
Report cover
Download template
Email signature
Download templateDownloads
Download individual assets for everyday work, or take the complete pack for a larger project.
